As we recognize that a tool is neither good nor bad, but is defined by how it is used, we also recognize that FSMA 204 can be used for good or bad. Regarding it through this lens, we choose to use it as its written intent would suggest, as a tool for good.
Where some feared its use would bring an end to small and medium farms, we will bring them compliance for free.
Where some feared that certain segments might pay a premium for this service while others do not, we shall aim for strategies that spread the cost across the industry.
Where some feared that traceability and food safety would add unreasonable aggregate costs for the consumer, we’ll prove that the granularity of this traceability mitigates risk and the scope of outbreaks, saving insurers and the industry. A system that pays for itself, and ultimately, benefits the consumer with safer, healthier, and cheaper food.
We shall endeavor to prove that FSMA 204, with the right intent, is a tool for good.
And this is how We win: not alone, but together.